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Rafael Peter P. Fernando
Managing Director & SVP – Philippines
Rafy has many years of experience in the industry. Having founded Fernando Medical Enterprises Inc., he transformed the company into a strong, multi-faceted one – Moonyeen Holdings Inc. Together with the idsMED PH management team, he led a very crucial role in the merging of the two companies.
He gained experience based on his roles in manufacturing/cost engineering, production management and customer service in companies such as Shiley Inc., (Pfizer company) Spectramed (BOC) all based in Southern California, USA.
Rafael Peter P. Fernando
Managing Director & SVP – Philippines
Rafy has many years of experience in the industry. Having founded Fernando Medical Enterprises Inc., he transformed the company into a strong, multi-faceted one – Moonyeen Holdings Inc. Together with the idsMED PH management team, he led a very crucial role in the merging of the two companies.
He gained experience based on his roles in manufacturing/cost engineering, production management and customer service in companies such as Shiley Inc., (Pfizer company) Spectramed (BOC) all based in Southern California, USA.
Maria Victoria Gutierrez
Director - SCA Solutions
Maria Victoria "Marivic" Gutierrez is the Director - SCA Solutions at idsMED Philippines, overseeing the Critical Care, Cardiovascular, and General Consumables Specialty Care Areas. With more than 21 years of experience in the medical devices and healthcare industry, she has built extensive expertise in business leadership, sales, operations, and market development. Since joining idsMED in 2019, Marivic has held several leadership roles across the Specialty Care business, contributing to its growth, strengthening customer partnerships, and driving commercial excellence. Before joining idsMED, she served as Managing Director of Fernando Medical Enterprises Inc. (FMEI), where she led business operations and strategic growth initiatives
April Gironella
Director – Branch Network
April Gironella is currently the Director – Branch Network for the Philippines. She brings 18 years of experience in the medical industry, specialising in ultrasound products. Before joining idsMED, April spent 10 years with GE Healthcare Philippines, most recently serving as Country Sales Manager for Ultrasound & Strategic Accounts, where she helped maintain the brand’s market leadership and drive significant market growth.
April began her career with Fujifilm SonoSite as Product Leader for Point-of-Care Ultrasound, gaining experience in product marketing, market development, clinical education and key opinion leader engagement. Her career subsequently expanded into sales, key account management and channel partner development. As Director – Branch Network, April will lead the development and financial performance of the branch offices, work closely with Speciality Care Area leads to drive sales and profitability, and build a dealer network to support the growth of idsMED Philippines.
