HEARTs That Care What Matters

There will be moments in life when circumstances call upon us to step forward and lend a hand to others. These moments are not always grand or expected—they may come quietly, in the form of a friend struggling in silence, a stranger in distress, or a community facing hardship. In such times, it is the HEART that speaks louder than reason, reminding us that compassion is not meant to be felt alone but expressed through action. It is this principle that idsMED tries to instil in every one of their employees. Not only to provide healthcare solutions to improve health, but also to lead with their HEART.

Ms. Kannikar Nora (Bonus), Sales Specialist for Upper North Thailand, who oversees the key areas of Chiang Rai, Nan, and Phayao provinces, demonstrated that brand promise in action. During the severe impact of Storm “WIPHA,” which brought heavy rainfall and flooding to Nan province, Nan Hospital suffered extensive damage. Despite these challenges, Bonus demonstrated exceptional dedication and support in the face of crisis.

Storm “WIPHA” brought relentless rain, and warnings escalated. By 23 July, chaos unfolded. Hospital staff were calling Bonus repeatedly—more than ten times in a day—desperately coordinating patient evacuations and moving critical medical equipment. Bonus felt the weight of their panic as floodwaters surged. The equipment she had personally supplied—including ventilators, ultrasound machines, and ICU beds—had to be urgently moved to upper floors. By mid-afternoon, the bridge in front of the hospital was submerged. Electricity failed, tap water stopped, and many staff had to abandon the hospital to tend to their own flooded homes.

Despite the devastation, Bonus remained connected. On 31 July, she checked in with staff who had become more than clients—many now felt like family. After nine years with idsMED, Bonus was no stranger to Nan Hospital. She spent countless hours there—sharing meals with nurses, supporting doctors during cases, and helping clean equipment—blending in seamlessly as one of their own.

Between 4 – 8 August, Bonus returned to the hospital with Engineering Specialist Mr. Anupong Thalaikum (Kat) and was met with devastation—the once brand-new building, now covered in mud and debris, looked as if it had aged decades in just days. After being submerged for three days, most of the hospital’s equipment was beyond repair. Staff worked tirelessly to clean what they could, even using a high-pressure water jet Bonus had bought with her own money and sent through a colleague. Tap water was still unavailable, so they used floodwater to begin the cleanup.

Her direct supervisor, Ms. Suphaphan Suppetch (Gift), also stepped in, donating funds to support the effort. Bonus, who once built relationships with staff by sharing meals, now stood beside them, knee-deep in mud. This time, they offered her food and water with gratitude.

The most touching moment came when the head nurse smiled and said, “Next time, bring a photo—we’ll make you a staff ID.”

In Bonus’s words, “This wasn’t just service—it was upgrading the relationship, just as Mr. Rufi, our Group President, said in our ACM.”